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  Always New You Earth Wisdom Harmonics EA Connection Hub wiki development MEA Online brand Real School Heroes movie ad spot  

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Projects


Always New You Website
Creative Life Flow Website
Wiki for U.S. State Education Associations
Michigan Eduction Association website

Video for MEA 'Real School Heroes' Campaign


Always New You website

Always New YouWe were contacted by the owner of an existing commercial/informational website specializing in women's health and beauty. The owner was seeking solutions to the following issues: 1) how to compete with several other successful websites also focused on women, 2) how to increase visitor traffic while incorporating several years of SEO effort , and 3) how to increase return on investment through product sales and other potential revenue streams.

We created a new brand identity, including logo and design scheme. In addition, we worked with the client to expand the scope of the site to include a more holistic apoproach to women's lifestyle and well-beng. We then developed and launched an all-new website using Joomla content management architecture. Our marketing efforts have included, for example, eBook marketing, Google ad campaigns, back link strategies, increased affiliate agreements, article synidication, a newletter redesign, strategies to increase Twitter followers, and others.


Creative Life Flow website

Creative LifeflowA local colonic hydrotherapist wanted a more professional-looking website with enhanced capability to manage the content on her own. We redesigned her business logo and incorporated complementary design cues into her new website.

 

Wiki for U.S. State Education Associations

EA Connect HubTerrie decided that a Wiki would be an ideal online solution to an identified need for increased communication and information sharing among the state education associations (EA's) across the country. She presented her idea to her colleagues at the National Education Association (NEA) and got the green light to go ahead with the project. She and an NEA colleague presented the new Wiki to communications professionals from the other EA's at the 2009 PR Council. Read one of Terrie's blogs where she shares some valuable 'lessons learned' while working on this project.



Michigan Education Association website

Michigan Education AssociationTerrie was assigned the task of redesigning the MEA website with the following solutions in mind: 1) increase member visits, 2) increase user friendliness and navigational intuitiveness, 3) increase the use of multimedia, such as streaming video. This project involved migrating over 450+ pages from the existing website.

 


Video for MEA 'Real School Heroes' Campaign

Real School HeroesTeacher compensation and morale had taken a beating in recent months through various budget actions by a Michigan legislature struggling to manage the state through an economic recession. Terrie had her finger on the pulse of member reaction to this crisis through her daily management of MEA's Facebook campaign. MEA management wanted to further energize teacher morale and community support through the use of an inspirational video and blog. In response, Terrie produced this movie theater ad, which was uploaded to YouTube and made available by DVD around the state.

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