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Services
Design & Market Your Brand
- Design brand logo and/or symbol
- Develop graphic/color scheme to complement logo
- Recommend integration of new graphic/color scheme across existing online presence
- Design business cards using logo & graphic/color scheme
- Design letterhead & envelope using logo & graphic/color scheme
- Design marketing brochure using logo & graphic/color scheme
Design, Develop & Administer Your website, Including SEO (Search Engine Optimization)
- Acquire new url/domain, if necessary
- Recommend & acquire hosting service, if necessary
- Determine/recommend/develop website information architecture & other structural requirements
- Determine/recommend/develop site content management system (e.g. Wordpress, Joomla, Drupal)
- Determine/recommend/develop search engine optimization infrastructur
- Apply client logo & graphic elements to website
- Design collateral online vehicles (e.g. blog, newsletter, Facebook, etc.)
- Transfer/migrate existing online client content to new site, if required
- Train client to manage content & optimize page SEO, as required
- Perform pre-launch testing to ensure trouble-free site launch
- Act as ongoing interface with hosting service
- Maintain site to ensure robust, trouble-free visitor experience
- Modify/enhance website per client request
- Maintain infrastructure and integrity of website (e.g. Canonical URL's, 404 error codes, URL management, redirects, CMS upgrades)
- Provide client with periodic reports on site traffic, SEO results, etc.
- Monitor/recommend/develop ongoing modifications to continually improve SEO
- Perform ongoing SEO analysis to incorporate current best practices
- Perform ongoing advanced link development
Develop & Execute Online Marketing & Advertising Strategies
- Research target market strategeis & tactics
- Implement strategic social media communications plan determined by target market
- Perform competition analysis
- Evaluate/utilize/incorporate key words to achieve best ranking possible in client market niche
- Sign-up/promote affiliates in target market
- Execute Email marketing campaigns
- Execute Enewsletter strategy
- Execute online ad campaigns (e.g. Google AdWords, Yahoo!, MSN, Facebook, third party sites)
- Set up Google AdSense accounts
Develop & Execute Relationship Building & Social Media Stratigies
- Research target market networking strateiges
- Create online networking strategy
- Leverage social media sites (e.g. Facebook, Twitter, YouTube, Digg, Delicious, etc.)
- Create online membership community
- Create online forum
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